{"id":379,"date":"2015-02-12T17:48:44","date_gmt":"2015-02-12T20:48:44","guid":{"rendered":"https:\/\/crab.com.br\/?p=379"},"modified":"2019-04-11T00:11:42","modified_gmt":"2019-04-11T03:11:42","slug":"diferenca-entre-ux-e-ui-design","status":"publish","type":"post","link":"https:\/\/crab.com.br\/en\/diferenca-entre-ux-e-ui-design\/","title":{"rendered":"Difference between UX and UI Design"},"content":{"rendered":"<p>Uma discuss\u00e3o muito comum que percebo a cerca da comunidade de designers \u00e9 que muita gente de um tempo pra c\u00e1 vem se denominando UX Designer ou UI Designer, sem saber o que de fato faz cada um desses profissionais.<\/p>\n<p>De um modo simplificado, podemos dizer que em um projeto de um carro, por exemplo, a interface (tamb\u00e9m chamado de User Interface, Interface de Usu\u00e1rio ou apenas UI) \u00e9 toda a parte \u201cf\u00edsica\u201d do veiculo; ou seja, a forma. J\u00e1 a experi\u00eancia (ou User Experience, UX) \u00e9 o prazer que o veiculo te proporciona ao dirigi-lo; ou seja, a sua experi\u00eancia de uso do ve\u00edculo.<\/p>\n<p>Trocando isso para a nossa realidade como web designers, na cria\u00e7\u00e3o de um site, o UI Design \u00e9 o \u201cdesenho do site\u201d ou o conhecido mockup do site, enquanto o UX Design \u00e9 toda a parte de intera\u00e7\u00e3o e comportamento do site.<\/p>\n<p>Ainda sobre UX Design, segundo o autor Unger em seu livro \u201c<a href=\"http:\/\/www.amazon.com\/Project-Guide-Design-Experience-Designers\/dp\/0321607376\" target=\"_blank\" rel=\"noopener noreferrer\">A Project Guide to UX Design<\/a>\u201d, design de experi\u00eancia do usu\u00e1rio \u00e9 a cria\u00e7\u00e3o e sincroniza\u00e7\u00e3o dos elementos que afetam a experi\u00eancia dos usu\u00e1rios com um produto. Com isso \u00e9 poss\u00edvel influenciar suas percep\u00e7\u00f5es e comportamentos.<\/p>\n<p>Mas afinal, o que est\u00e1 dentro do que? UX faz parte do UI? Ou UI faz parte do UX?<\/p>\n<p>Para responder essa pergunta, <a href=\"http:\/\/www.odannyboy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dan Staffer<\/a> criou um modelo de orbita interessante, que explica exatamente como funciona:<\/p>\n<p><a  href=\"https:\/\/crab.com.br\/wp-content\/uploads\/2015\/02\/UX.png\" data-rel=\"lightbox-gallery-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-384 size-medium\" src=\"https:\/\/crab.com.br\/wp-content\/uploads\/2015\/02\/UX-300x220.png\" alt=\"UX\" width=\"300\" height=\"220\" srcset=\"https:\/\/crab.com.br\/wp-content\/uploads\/2015\/02\/UX-300x220.png 300w, https:\/\/crab.com.br\/wp-content\/uploads\/2015\/02\/UX-600x439.png 600w, https:\/\/crab.com.br\/wp-content\/uploads\/2015\/02\/UX.png 615w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Fonte:\u00a0<a href=\"http:\/\/chocoladesign.com\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/chocoladesign.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Uma discuss\u00e3o muito comum que percebo a cerca da comunidade de designers \u00e9 que muita gente de um tempo pra c\u00e1 vem se denominando UX Designer ou UI Designer, sem saber o que de fato faz cada um desses profissionais. De um modo simplificado, podemos dizer que em um projeto de um carro, por exemplo, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,36,7],"tags":[8,42,43],"class_list":["post-379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-ui","category-ux","tag-design","tag-ui","tag-ux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Diferen\u00e7a entre UX e UI Design - Crab<\/title>\n<meta name=\"description\" content=\"UI\/UX Designer &amp; Desenvolvedor web de Florian\u00f3polis, Brasil. Tem p\u00f3s-gradua\u00e7\u00e3o em Design Digital pela Universidade Est\u00e1cio de S\u00e1, mais de 10 anos de experi\u00eancia na \u00e1rea e ama ajudar pessoas e empresas fazerem sucesso na Internet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/crab.com.br\/en\/diferenca-entre-ux-e-ui-design\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Diferen\u00e7a entre UX e UI Design - Crab\" \/>\n<meta name=\"twitter:description\" content=\"UI\/UX Designer &amp; Desenvolvedor web de Florian\u00f3polis, Brasil. Tem p\u00f3s-gradua\u00e7\u00e3o em Design Digital pela Universidade Est\u00e1cio de S\u00e1, mais de 10 anos de experi\u00eancia na \u00e1rea e ama ajudar pessoas e empresas fazerem sucesso na Internet.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/crab.com.br\/wp-content\/uploads\/2015\/02\/Photo-02-10-14-11-58-192-1024x286-1.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Juliano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/crab.com.br\\\/en\\\/diferenca-entre-ux-e-ui-design\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/crab.com.br\\\/en\\\/diferenca-entre-ux-e-ui-design\\\/\"},\"author\":{\"name\":\"Juliano\",\"@id\":\"https:\\\/\\\/crab.com.br\\\/#\\\/schema\\\/person\\\/92394c8ba3dcf64bde4878546b0f5e00\"},\"headline\":\"Diferen\u00e7a entre UX e UI Design\",\"datePublished\":\"2015-02-12T20:48:44+00:00\",\"dateModified\":\"2019-04-11T03:11:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/crab.com.br\\\/en\\\/diferenca-entre-ux-e-ui-design\\\/\"},\"wordCount\":251,\"publisher\":{\"@id\":\"https:\\\/\\\/crab.com.br\\\/#\\\/schema\\\/person\\\/92394c8ba3dcf64bde4878546b0f5e00\"},\"image\":{\"@id\":\"https:\\\/\\\/crab.com.br\\\/en\\\/diferenca-entre-ux-e-ui-design\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/crab.com.br\\\/wp-content\\\/uploads\\\/2015\\\/02\\\/Photo-02-10-14-11-58-192-1024x286-1.jpg\",\"keywords\":[\"design\",\"UI\",\"UX\"],\"articleSection\":[\"Design\",\"UI\",\"UX\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/crab.com.br\\\/en\\\/diferenca-entre-ux-e-ui-design\\\/\",\"url\":\"https:\\\/\\\/crab.com.br\\\/en\\\/diferenca-entre-ux-e-ui-design\\\/\",\"name\":\"Diferen\u00e7a entre UX e UI Design - Crab\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/crab.com.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/crab.com.br\\\/en\\\/diferenca-entre-ux-e-ui-design\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/crab.com.br\\\/en\\\/diferenca-entre-ux-e-ui-design\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/crab.com.br\\\/wp-content\\\/uploads\\\/2015\\\/02\\\/Photo-02-10-14-11-58-192-1024x286-1.jpg\",\"datePublished\":\"2015-02-12T20:48:44+00:00\",\"dateModified\":\"2019-04-11T03:11:42+00:00\",\"description\":\"UI\\\/UX Designer & Desenvolvedor web de Florian\u00f3polis, Brasil. 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